Osram Supports University of Michigan-Dearborn Autonomous Shuttle Project

Osram Supports University of Michigan-Dearborn Autonomous Shuttle Project

Osram Opto Semiconductors, Phantom Intelligence, Jungo Connectivity and Vergence Automation gift $100,000 to the University of Michigan-Dearborn, College of Engineering and Computer Science to help make autonomous shuttle a reality on campus

27.04.2018 | Prensa de Comercio

Sunnyvale, CA – Osram Opto Semiconductors, a world leader in the optoelectronics industry, announced it is supporting the University of Michigan-Dearborn’s autonomous shuttle (MDAS.ai) project, which will be unveiled on Friday, April 27, during Michigan Robotics Day at the University of Michigan-Dearborn. Osram, Phantom Intelligence, Jungo Connectivity Ltd, and Vergence Automation Inc. collectively have provided a gift valued at $100,000 to the University of Michigan-Dearborn, College of Engineering and Computer Science in support of the faculty- and student-led project, which aims to develop an autonomous shuttle for the campus.

The ultimate goal of the MDAS.ai is to create an autonomous shuttle for use in a low-speed, pedestrian-rich environment. This project will help researchers, students and sponsoring companies better understand the complexities of autonomous driving and shared mobility in urban environments. When fully complete, the shuttle will navigate a predefined loop on the University of Michigan-Dearborn campus, picking up and dropping off riders at each stop, thereby providing a transportation solution for the university that moves riders across campus both safely and efficiently. To achieve this capability, MDAS.ai needs to be extensively tested and evaluated. In the immediate future, until such time the shuttle is fully proven, it will use a safety (human) driver that is able to take over the vehicle’s operation at a moment’s notice.

The main goals and priorities surrounding the shuttle’s development include:

  • Safety: Keeping occupants of the shuttle and those who share the road with it safe at all times, as well as ensuring the ability to execute a safe maneuver in an emergency situation.
  • Intelligence: Identifying and avoiding various types of stationary and moving obstacles, such as pedestrians, bicycles and other moving targets.
  • Robustness: Operating in all weather and lighting conditions, ensuring that the shuttle remains a dependable transportation solution no matter the driving environment.

“Osram is pleased to partner with the University of Michigan-Dearborn to support MDAS.ai and usher in a new era of autonomous driving,” said Rajeev Thakur, regional marketing manager at Osram Opto Semiconductors. “Our lasers, IREDs and other automotive qualified semiconductor devices support a variety of advanced driver assistance systems for the project, like LiDAR and driver monitoring. Osram is always developing new products to support the fast evolving needs of autonomous vehicles and the technologies that support them.”

The autonomous shuttle will be built completely in house by University of Michigan-Dearborn students and researchers, providing students with an opportunity to get firsthand experience with next-generation automotive technologies. Additionally, the MDAS.ai project isn’t exclusive to autonomous driving technology. As the project progresses, vehicle-to-infrastructure applications that allow the shuttle to communicate with traffic lights and recognize street signs will be integrated into the shuttle, adding another layer of vehicle intuition and safety.

“With MDAS.ai, our talented students get to design, build and test innovative technologies that not only set them up for career success, but also help them directly influence how mobility advances and improves,” said Sridhar Lakshmanan, electrical and computer engineering professor, University of Michigan-Dearborn. “This project would not be possible without our generous sponsors, including Osram. Their components give us dynamic design freedom, which encourages students to push the boundaries of the shuttle’s capabilities and search for new autonomous solutions. Our sponsors will continue to be trusted partners as the project evolves.”

Beyond funding, donors will also provide various pieces of technology for the MDAS.ai project. Osram will supply camera integration components, as well as various semiconductor components for LiDAR, driver monitoring, interior lighting and Li-Fi applications. Phantom Intelligence will deliver two Flash LiDAR sensors, which eliminate false triggers and reliably detect any obstacles or hazards—in any weather conditions. Jungo Connectivity will provide software for driver and cabin monitoring, including identification of driver, face detection, and gaze detection. Finally, Vergence Automation will supply a 4D long-range IR camera, which in its prototype design uses 190 Osram IR LEDs. When applied to autonomous vehicle use, 4D imaging is a boon to computer vision, machine learning and deep learning.

“We instantly fell in love with the MDAS.ai project and couldn’t be happier to team up with the University of Michigan-Dearborn on this very exciting application of LiDAR technology,” said Jean-Yves Deschenes, president of Phantom Intelligence. “Thanks to corporate sponsorships, many of us at Phantom worked on our very first projects while in college and we want to give young students that same opportunity to engage in fascinating new endeavors. We look forward to seeing what they learn and achieve along the way, and how we can continue to support them.”

Technical information:

Press Contact

Technical Information

Cheryl Donohoe
Phone 313-593-5639
Email: cdonohoe@umich.edu
Sridhar Lakshmanan
Phone 313-593-5516
Email: Lakshman@umich.edu
Press contact: Kim Sue

Press contact

Sue Kim
+1 (408) 962-3718


OSRAM, based in Munich, is a leading global high-tech company with a history dating back more than 110 years. Primarily focused on semiconductor-based technologies, our products are used in highly diverse applications ranging from virtual reality to autonomous driving and from smartphones to smart and connected lighting solutions in buildings and cities. OSRAM uses the endless possibilities of light to improve the quality of life for individuals and communities. OSRAM’s innovations enable people all over the world not only to see better, but also to communicate, travel, work and live better. OSRAM has approximately 26,400 employees worldwide as of end of fiscal 2017 (September 30) and generated revenue of more than €4.1 billion. The company is listed on the stock exchanges in Frankfurt and Munich (ISIN: DE000LED4000; WKN: LED 400; trading symbol: OSR). Additional information can be found at www.osram.com.


Founded in 1959 with a gift of just over 200 acres of land and $6.5 million from the Ford Motor Company, University of Michigan‐Dearborn is a metropolitan university serving southeastern Michigan, committed to excellence rooted in strong academics, innovative research and programming and civic engagement. The university has over 9,300 students pursuing more than 100 bachelor's, master’s, doctoral and professional degrees in liberal arts and sciences, engineering, business, education and health. A top‐ranked university with a faculty devoted to teaching, and students committed to achievement, UM‐Dearborn has been shaped by its history of partnering with local leaders and communities, and is committed to finding solutions for the challenges that face the region.

The Osram and partners gift supports the autonomous shuttle project in the College of Engineering and Computer Science (MDAS.ai). It is used for student support, educational initiatives, learning environments and faculty support. For more information about the project, or to sponsor, visit https://MDAS.ai, email Lakshman@umich.edu, or call 313‐593‐5516.